Product Design | UX Research | Product Strategy
Gamification of
Discovery Ed.
Overview
The platform offers a vast array of educational resources for students and educators. However, users often faced challenges in searching on the platform and discovering relevant content efficiently. The goal of this project was to gamify the search and discovery process to enhance user engagement and satisfaction
Role:​
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UX Product Designer
Led the research and design.
Collaborated with cross-functional teams.
Conducted user research and usability testing to inform design decisions.
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In Collaboration with:
Developers, Product Managers, Educational Content Experts
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​​Methods:
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​User Interviews, Competitive Analysis, Heuristic Evaluation, Wireframing, Prototyping, Usability Testing
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Tools:

UserZoom, Figma, Miro
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Timeline:

12 weeks
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​Key Outcomes In testing ​​
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Improved User Engagement - increased user interaction with grab-and-go content by 30%.
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Enhanced Discoverability: Reduced time to find relevant resources
The Problem Space
The current design fails to clearly communicate the platform’s unique value proposition, causing users to perceive it merely as a “safer YouTube.” This highlighted a critical gap in differentiation and content organization. The lack of structured information architecture made it difficult for users to understand the platform’s purpose beyond content consumption. To address this, a reimagined IA is needed, one that categorizes content more intentionally and guides users through a more purposeful, intuitive discovery experience.
The goal
To rdesign the search experience by integrating gamification to boost interactivity, personalize recommendations, and elevate user engagement.
The starting point
Process
