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Hi/नमस्ते! I am Noopur,

Impact-driven, Strategy-led,  User-first

Crafting intelligent, end-to-end experiences that connect people and products and drive business impact for 6+ years.

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Selected work

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COMING SOON

Product Strategy | Systems Design | AI Strategy 

AI Experience Strategy & Systems Design at Verizon

Creating AI-powered frameworks for synthetic-user research methodologies and personalization taxonomies, influencing product strategy at enterprise scale

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Product Design | User Research | Product Strategy 

Portal Plus

Complete revamp of the digital experience of a customer-facing portal for a financial service enterprise, creating a seamless experience and reducing steps to complete key tasks by  60%

Product Design | User Research | Product Strategy 

Blob Design

A hyperlocal e-commerce platform for the locals markets of India, creating a platform that could digitally empower small, local businesses to connect with customers in a way that was both accessible and scalable. 

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Service Design | User Research | Product Strategy 

Reimagining Career Growth

User Research and Service Design for fast-growing coaching service leading to increase of customer satisfaction ratings by 33% and a revenue spike of 78%

Product Design | User Research 

Gamification of Search for D.ED

Simplifying the search and discovery process to improve the findability and increase the usage of the Grab-and-Go resources on the Discovery Education Platform.


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My collaborations, from startups to industry leaders...

My cross-sector and cross-organizational experience gives me a broader context, enabling me to create more effective and meaningful designs.

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